Executive Roundtable Italy

Our Executive Roundtable Italy brings together marketing and technology leaders from across industries and organisations to network, share their best practices and discuss the current and future challenges and opportunities arising from the latest technology in a private virtual environment.

The session will focus on the manufacturing industry and the shift in evolving customer expectations in the era of digital-first engagement. From personalized ordering platforms to predictive maintenance services and digital product catalogs. How can organizations integrate new technologies, modernizing their ways and legacy processes, and maintain a secure data environment while also meeting the demands of a more informed and digitally savvy customer base?

This roundtable will delve into how business leaders from sales, marketing, and IT can jointly overcome these hurdles and tap into the opportunities offered by digital-first customer journeys.

Participants will discuss strategies for digital customer interaction, building digital experiences and embedding Data (Analytics), AI and IoT into production and service models, and ensuring secure yet actionable data insights.