Executive Forum Milan

Master Data in the Age of AI: From Foundations to Competitive Advantage

The promise of AI is everywhere. Its realisation depends on something far less glamorous: the quality, consistency, and governance of your master data.

As organisations race to deploy AI, many are hitting the same wall — data foundations that weren’t built for this moment. Generative AI, real-time personalisation, autonomous decision-making: these are no longer future concepts. But they all rest on one uncomfortable question: can you actually trust your data?

This peer-to-peer executive session brings together senior technology and data leaders to explore what it takes to turn master data from a back-office burden into a genuine competitive advantage — and what separates organisations that are AI-ready from those still untangling the basics.