Executive Roundtable Spain

Our Executive Roundtable Spain brings together marketing and technology leaders from across industries and organisations to network, share their best practices and discuss the current and future challenges and opportunities arising from the latest technology in a private virtual environment.

This session will explore how marketing automation and emerging technologies like generative AI and agentics are transforming the way brands personalise the customer journey. As digital experiences become central to customer engagement, businesses must deliver authentic, emotionally resonant interactions across all channels.

This peer-to-peer session will examine how AI-driven customer experience orchestration enables marketing teams to craft unified, personalised journeys at scale—leveraging customer data to enhance relevance, build deeper relationships, and stand out in a crowded digital landscape.